Food for Thought Canada is a fictitious non-profit organization that aims to sensibilize food waste in Canada.
The goal of this project was to create a public service announcement (PSA) that is presented in a print format, and online as a single page website. I decided to do my PSA on food waste, a serious and current issue in Canada. I took on the creative role and developed a minimalist concept for the print advertisement and the website. The final result is a modern and minimalist print ad and an animated website that informs the viewer on ways to change their lifestyle to better our environment.